1. Information We Collect

Depending on how you interact with our store, we may collect the following types of information:

• Contact information: Your name, email address, billing address, shipping address, and telephone number if provided.
• Order information: Products purchased, order details, payment status, delivery details, and information needed to provide customer support.
• Payment information: Payment details are processed by the relevant payment provider. We generally receive transaction and payment confirmation information rather than your full payment card details.
• Account information: Information associated with your account if you create one.
• Device and usage information: Your IP address, browser type, device information, approximate location derived from your IP address, pages viewed, and interactions with our website.
• Communications: Information you provide when contacting us about an order, requesting a return, or asking a question.

2. How We Collect Information

We collect information in several ways, including when you:

• Browse or interact with our website.
• Place an order or enter information during checkout.
• Subscribe to marketing emails, where available.
• Contact our customer support team.
• Interact with cookies, analytics tools, and similar technologies used on our store.

We may also receive information from service providers that help us operate our store, process payments, prevent fraud, or fulfil orders.

3. How We Use Your Information

We use personal information for purposes such as:

• Processing, fulfilling, and delivering your orders.
• Sending order confirmations, shipping updates, and other essential service messages.
• Providing customer support and handling returns, refunds, or complaints.
• Processing payments and helping detect or prevent fraud and unauthorised transactions.
• Operating, maintaining, and improving our website, products, and shopping experience.
• Understanding website traffic and shopping activity through analytics, where permitted.
• Sending promotional communications when you have consented or where otherwise permitted by law.
• Complying with legal obligations and protecting our rights.

4. Shopify and Third-Party Service Providers

Our online store is powered by Shopify. Shopify and other service providers may process personal information to provide the services necessary for our store to operate.

Depending on your order and the services we use, your information may be shared with:

• Shopify: To host and operate our online store and support checkout and store functions.
• Payment providers: To process payments and help prevent fraud.
• Print and fulfilment providers: To produce, package, and ship the wall art prints you order.
• Shipping and delivery providers: To deliver your order and provide tracking information.
• Website, analytics, and marketing providers: To help us understand store performance and, where enabled, support advertising or marketing activities.
• Professional advisers or authorities: Where reasonably necessary to comply with the law, resolve disputes, or protect our legal rights.

We share only the information reasonably necessary for the relevant service or purpose. Third-party providers may process information according to their own privacy policies and legal obligations.

You can learn more about how Shopify handles personal information in Shopify's Privacy Policy.

5. Cookies and Similar Technologies

Our store may use cookies, pixels, and similar technologies to keep the website working, remember preferences, support checkout, understand website usage, and, where enabled and permitted, measure or personalise advertising.

Some cookies are necessary for the website to function. Other cookies may be used for analytics or marketing and may require your consent, depending on the laws that apply to you.

You may be able to manage cookie preferences through the cookie settings displayed on our website or through your browser settings. Blocking certain cookies may affect some website features.

6. Marketing Communications

If you subscribe to our marketing emails or otherwise provide consent where required, we may send you news, product updates, or promotional offers from Vellix Gallery.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at info@vellixgallery.com.

Even if you opt out of marketing, we may still send essential transactional messages relating to your orders or customer service.

7. International Data Transfers

Some of our service providers may process or store personal information in countries other than the country where you live. These countries may have different data protection laws.

Where required by applicable law, appropriate safeguards will be used when personal information is transferred internationally.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfil the purposes described in this policy, including processing orders, providing customer support, maintaining business records, resolving disputes, and meeting legal, tax, accounting, or reporting requirements.

When information is no longer needed, we will take reasonable steps to delete it or otherwise handle it in accordance with applicable law.

9. Your Privacy Rights

Depending on where you live and the laws that apply, you may have rights regarding your personal information. These may include the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of certain personal information.
• Request a copy of certain information in a portable format.
• Object to or request restrictions on certain processing activities.
• Withdraw consent where processing is based on consent.
• Opt out of certain targeted advertising or data-sharing activities where applicable.
• Complain to a relevant data protection authority.

These rights are subject to applicable legal conditions and exceptions. To submit a privacy request, contact us using the details below. We may need to verify your identity before responding.

10. Children's Privacy

Our store is not intended for children who are not legally able to make purchases or provide personal information under the laws that apply to them. We do not knowingly collect children's personal information in circumstances where doing so is prohibited by law.

If you believe a child has provided us with personal information improperly, please contact us so we can review the situation and take appropriate action.

11. Security

We use reasonable administrative and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure. However, no method of transmitting or storing information online can be guaranteed to be completely secure.

12. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, technology, or legal obligations. The updated version will be published on this page, with the revised effective date where appropriate.